Natural appearance, recycled content and alternative fibres
Use FIELD, RECAST and FIBREWORK to distinguish the appearance you want, the fibre evidence you need and the finished application you must validate.
The image is an editorial packaging concept, not an actual paper grade, fibre-composition example or recycling-test result.
Natural colour, visible fibres and recycled origin answer different questions. Appearance establishes a visual and tactile direction. Fibre information documents where the material comes from. Application trials establish whether it can perform in the intended package. Define the three requirements separately before selecting a paper.
Three directions, different questions
Within VANGLAM EARTH, FIELD focuses on natural-tone appearance, RECAST on recycled-fibre origins, and FIBREWORK on alternative-fibre directions. These are different starting points. A family name alone does not establish the recycled percentage, certification scope or environmental performance of a particular grade.
Use physical samples for appearance
A brand can start with its intended tone, surface and printed content. A designer can then assess physical samples for fine type, pale images against the base colour and surface variation across a continuous layout. Visible flecks do not establish recycled content; a smooth or pale surface does not establish its absence.
Match evidence to the grade
Purchasing teams should match documents to the exact grade and specification. Where recycled content is required, confirm its proportion, source category and the scope of the supporting document. Where a particular alternative fibre is requested, confirm that it is present in the selected grade. Leave unconfirmed figures out of packaging copy and public descriptions.
Review the finished construction
Printers and converters should trial the intended structure and record the ink, adhesive, scoring and other processing conditions. Keep fibre origin separate from the finished package’s recycling route. Recycled fibres alone do not establish the recyclability of a package after printing, lamination or assembly.
Appearance is not proof of origin
Can a natural-looking paper simply be described as recycled? No. Use samples to assess appearance, documents to establish origin and prototypes to assess the application. Further reading: Fedrigoni Woodstock product information. Its separate presentation of composition, finish and specifications offers a useful communication example; the product-specific data does not apply to VANGLAM.