Is a deeper paper texture always better?

Not necessarily. When selecting GRAINFORM, compare texture scale with the pack size, logo, typography and areas people will touch. A pattern on a large sheet may read differently on a small label or folded edge. Make a near-final-size mock-up from the proposed physical stock. Review it face-on, under side light and in the hand, then proof the actual small type, fine lines, solid areas and foil details. Photography can help shortlist surfaces; it cannot establish handfeel or print performance. Record the texture ID, colour ID, stock and approved sample separately. Recheck affected details when the texture, artwork or process changes.