How should I choose between PALETTE 110 and 240 gsm?

110 gsm has a flexible, conformable character; 240 gsm offers a more substantial feel and a degree of support. Start with the intended wrap, liner, card or other construction, then compare folds, fit, bonding and handling. Grammage is not caliper or a load-bearing rating. Confirm the color, specification and availability combination, and approve the finished result through project proofing.