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Paper Terms

Color Branding Paper

A heat-sensitive paper that changes colour under hot branding, forming imagery without ink.

Explanation

Fusible fibres blended into the pulp melt and darken when branded at around 180°C, delivering relief and colour in a single press — an ink-free charred look that printing cannot imitate, and it can be layered with foil or embossing. The depth of colour depends on temperature and dwell time, so lock in heat, pressure and die settings with proofs before production to keep the batch consistent.