Start from the service environment
A label used on a chilled bottle has different risks from a dry shelf label. Ice-bucket contact, condensation and hand friction should be discussed before color and texture decisions are locked.
Application Insight
How should a wine label paper be selected?
Wine label paper should be selected from the bottle scenario first: shelf impact, chilled service, wet handling, adhesive compatibility and finishing all affect the final material choice.
Material Q&AAnswer first, sample confirmed
Clear answers to common material questions help designers and brands choose paper directions faster.
Match surface and finishing together
Pearl, tactile, embossed, foil and coated directions can all work for wine and spirits labels, but each route should be proofed with the intended ink, adhesive and finishing process.
Use samples before production approval
A safer workflow is paper direction, print proof, wet or handling test when needed, master sample confirmation and batch traceability for production.
Continue into material pages